Every summer, thousands of music lovers, creatives, and curious minds gather at Lowlands, one of the Netherlands' most iconic festivals. Known for its unique blend of music, culture, art, and entertainment, Lowlands has become much more than a festival. It is a place where people come together to discover new experiences and create lasting memories.
Mascotte has been part of that experience for many years. Together with Lowlands, we developed the ‘Rolling Bar’, a unique activation where visitors can have their J professionally rolled by expert rollers. What started as an innovative idea grew into one of the most talked-about cannabis-related festival experiences in the Netherlands.
As the first rolling paper brand to introduce such an activation at a major Dutch festival, Mascotte helped create a new way for consumers to engage with the culture surrounding rolling and cannabis. The Rolling Bar combines craftsmanship, entertainment, and community, giving festival visitors the opportunity to enjoy a premium rolling experience.
The activation perfectly reflects what Mascotte stands for: quality, creativity, and bringing people together. It also demonstrates our commitment to creating memorable experiences that go beyond the product itself.
Today, the Rolling Bar remains a unique feature within the Dutch festival landscape and an example of how cannabis culture, music, and community can come together in an authentic and responsible way.
At Mascotte, we are proud of the role we have played in creating this experience and look forward to continuing the tradition at Lowlands for years to come.
Stay Curious.